REAL RESULTS, REAL TRANSFORMATIONS
Success Stories to Inspire You
Discover how accountants and bookkeepers from around the world have transformed their practices with the Value Pricing Academy.
These success stories showcase the incredible results our members have achieved: doubling profits, reducing stress, and building thriving businesses.
GET INSPIRED!
Watch VPA Members’ Stories
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See the journeys of our members in their own words: these Value Pricing Academy members overcame challenges, adopted value pricing, and built better futures.
These are snippets from interviews Mark did with three incredible members of the Value Pricing Academy who are doing amazing things in their practices. You can watch the full videos on our YouTube channel using the buttons below the videos.
TRANSFORMING FIRMS, CHANGING LIVES
More Success Stories
Paul Mueller - Mueller CPA
Roy Gillard - Labyrinth Accountancy
Cathie Reid - Reid Enterprises
Jason Blackman - Just Pure
WINNING WITH VPA
Inspiring Bookkeepers’ Stories
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Check out these inspiring success stories from members of the Value Pricing Academy. These are snippets from full-length interviews Mark did with some amazing bookkeepers. You can watch the full videos on our YouTube channel, just use the buttons below the videos.
 (The Value Pricing Academy Level 2: Growth was previously called the Bookkeepers' Pricing Academy, and is referred to as such in these interviews and success stories)

Laura Pilkington
Accounting Elements
Every bookkeeper and accountant needs to listen to Mark speak about pricing!
His passion for modernizing the outdated pricing practices that have been in place for nearly a century raises the bar for accounting professionals everywhere.
If all bookkeepers and accountants were to learn Mark's pricing strategies, we could as an industry, kick the "hourly, work for peanuts" mindset to the curb for good.
Based on [Mark's] initial training, I have used those skills to double my revenue from 2021 to 2022, and also to increase my gross margin from 50% to 60% - those are huge results!!!

Paul Castle
Castle Heslop
Mark is genuinely interested in improving the “lot” of sole practitioners and has made me discard many of my old unprofitable activities to focus entirely on adding value to my clients. As a result, I am earning far more money.
His thought-provoking webinars have encouraged me to return to my CIMA management accountant origins and I am loving it. Making big differences to the lives of my clients makes it all worthwhile. Compliance is just the beginning of the customer journey.

Dionne Sherwood
DSSBH
I have worked with Mark for over three years and in that time he has shown me fresh ways of managing my practice, so that I work less hard but more profitably.
He has shown me how to value the skills and qualifications I have and how to communicate that value to clients and potential clients. He has shown me how to systemise referral systems so that the quality of referrals is the best it can be.
I would thoroughly recommend Mark to anyone that wants their practice to be the best it can be because my practice is definitely in a much better place than it was 3 years ago.
YOUR SUCCESS AWAITS
Join The Value Pricing Academy
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Our members are achieving extraordinary results through value pricing. Ready to transform your practice? Learn the strategies and systems that have worked for thousands of accountants and bookkeepers worldwide.
THE WORLD’S LEADING VALUE PRICING SOFTWARE
Effective Pricing Successes
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Effective Pricing is the Value Pricing Academy’s cutting-edge value pricing software, designed to simplify selling accounting, bookkeeping, and tax services - at premium prices. It streamlines the pricing process, enabling users to present options with clarity, harness the power of price psychology, and confidently implement value-driven pricing. Effective Pricing helps firms increase their profits and enhance client discussions with ease.
This inspiring short video showcases highlights from Kimme Lafayette’s journey as an Effective Pricing power user.
Thanks to the software, Kimme has achieved exceptional results in her firm.
Kimme now hosts regular live Effective Pricing training sessions, where she shares invaluable insights and helps others to master the pricing software and achieve similarly wonderful results.