Value Pricing Academy Limited

Cookie Policy

 

Last updated: June 2025

This Cookie Policy explains how Value Pricing Academy Limited (“VPAL”, "we", "us", or "our") uses cookies and similar technologies on our website www.valuepricingacademy.com ("Website"). It explains what these technologies are, what they do, and your rights to control their use.

By using our Website, you agree to the use of cookies as described in this policy — subject to your preferences set via our cookie banner or settings panel.

 
1. What Are Cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide reporting information.

Some cookies are strictly necessary for the operation of our Website. Others help us improve your experience, analyze site usage, or deliver targeted advertisements.

 
2. Types of Cookies We Use

 

Cookie Type

Purpose

Legal Basis

Necessary cookies

Essential for the operation of our Website (e.g. login sessions, load balancing, security)

Legitimate interests

Analytics cookies

Help us understand how visitors interact with the Website (e.g. Google Analytics, RudderStack)

Consent

Marketing cookies

Used to deliver relevant ads to you on third-party platforms like Facebook

Consent

Functionality cookies

Enable playback of video content and other enhancements (e.g. Wistia)

Consent

 

 

3. Specific Cookies We Set

Here is a list of cookies used on our Website:

 
Necessary Cookies (Set Without Consent)

 

Cookie Name

Provider

Duration

Purpose

AWSALBTG, AWSALBTGCORS

AWS

7 days

Load balancing across servers

_csrf_token

Internal

1 year

Security token to prevent CSRF attacks

kjb_session

Kajabi*

1 day

Keeps admin users logged in

__cf_bm

Cloudflare

1 hour

Bot management and threat prevention

_cfuvid

Calendly

Session

Maintains user sessions when booking meetings

CookieScriptConsent

CookieScript

1 month

Remembers your cookie preferences

 

 

 

 

 

*Exact details of Kajabi cookies

Cookie

Name

Purpose

_kjb_session

Kajabi session cookie

Tracks your active admin session so you don't need to re-login

kjba

Kajabi affiliate token

Tracks which affiliate has referred an offer purchase

_abv

Admin bar hidden

Tracks whether the user wishes their admin previewing bar to be hidden

 

Analytics Cookies (Require Consent)

 

Cookie Name

Provider

Duration

Purpose

_ga

Google Analytics

1 year 1 month

Tracks visitor behavior anonymously

_gid

Google Analytics

1 day

Tracks session info

_gat

Google Analytics

1 minute

Limits request rate

rl_anonymous_id

RudderStack

1 year

Tracks anonymous user behavior

rudder_*

RudderStack

Various

Stores events and batch data for analytics

 
Marketing Cookies (Require Consent)

 

Cookie Name

Provider

Duration

Purpose

_fbp

Facebook (Meta)

3 months

Tracks visits and conversions for advertising on Facebook platforms

 
Functional/Video Cookies (Require Consent)

 

Cookie Name

Provider

Duration

Purpose

wistia-*

Wistia

Various

Tracks video engagement on embedded video content

vimeo

Vimeo

Various

Tracks video engagement on embedded video content

 
4. How You Can Control Cookies

You can manage your cookie preferences using the banner displayed on our Website. This allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customize your preferences by category (e.g. analytics, marketing)
  • You can also control cookies through your browser settings. Here are links to manage cookie settings in common browsers:

Please note: Disabling cookies may affect the functionality and experience of using our sites.

 
5. Third-Party Cookies

Some cookies are placed by third-party services such as Meta (Facebook), Google, Wistia, or RudderStack. These cookies may collect data outside our control. We recommend reviewing their privacy policies for more information:

 
6. Changes to This Policy

We may update this Cookie Policy from time to time. The latest version will always be published on this page and include the effective date.

Last updated: June 2025

 
7. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Email: [email protected]
Address: Value Pricing Academy Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UK