Cathy Fishman

Bookkeeper, Accounting Consultant

Mark Wickersham is an excellent teacher. To say that Mark underpromises and over-delivers would be an understatement! He is constantly offering extra sessions, extra bonuses and so much content that you can fill a notebook from just one session.

Mark is committed to giving his students the knowledge and tools to take in all the information he shares and use it to grow their business. His understanding of the concepts he is teaching is extraordinary.

The fact that he really wants his students to succeed is evident in every webinar. His responsiveness to the questions of the group is unparalleled. If people have questions, he goes above and beyond in creating new content to address those questions.

I would highly recommend to anyone interested in growing their business that they take Mark’s training classes and take their business to the next level.

Gabrielle Fontaine

BookkeepingDirect

I've only attended a few of Mark Wickersham's mentoring sessions on pricing so far, but I'm already blown away with the quality of what I've learned!

What he's provided is so systematic and actionable that it almost feels like I've found an unfair advantage for my bookkeeping practice.

His super practical approach to using value pricing has been the missing link I've been looking for; I expect to turn a major corner in my business this year because of it.

Jody Value

Simply Savvy

For anyone who is new, value pricing may seem overwhelming. I’m new too, only 4 months in the [Value Pricing Academy Level 2: Growth] and honestly wasn’t sure if this would be of benefit, but always loved Mark’s free monthly webinars so I took the chance, signed up, and I am so glad I did! Here’s why:

I decided to take the leap and try menu pricing for monthly services with a new client. I created a one page brochure with 3 options. The brochure was modelled after Mark and Teresa Slack’s advice. I went over the packages with him on the phone as we looked at it together and to my surprise he chose the Executive Package (my highest one). This gave me an additional $5000/yr than I thought I would get and the client is very happy with the service. Win/win.

I am still learning and not experienced with any of this. But so far what I can tell you is if you take a little time to go through the lessons and put things into practice for yourself, you WILL be more profitable and you WILL be able to make a difference in your clients’ lives. Thank you Mark Wickersham!! I am so stoked to be part of this Academy.

Lourene Bouffard

Every Penny Bookkeeping & Business Services

I wanted to reach out and tell you how valuable I have found the Academy. Mark’s teachings have helped me grow into the firm I have wanted. I have a staff of 3 and new clients onboarding weekly. I will be forever grateful for what I have learned.

It's been truly a pleasure learning from Mark. He not only helped me get my bookkeeping business off the ground but I also started a second business doing advisory services! Just amazing.

Aaron McLeish

Together We Count

So, where to start… I joined the [Value Pricing Academy] and WOW! My business has been transformed completely in the last 6 or so months. Debtors are down (I even have a client who has paid over £2k upfront). My relationships with clients are better because I am not clock-watching. My prices are agreed upon before work is commenced using the contract renewal letter or [Effective Pricing].

When meeting new clients I have a system to capture all information, then we meet again with a full agenda, give tips and advice. We then go through the packages to set a price. Due to this system, last week a client signed up to a monthly price of £255.55 plus VAT for quarterly VAT returns and meetings, clean-up work to be priced separately. I didn’t even see a set of the client’s latest year end accounts, I just priced off the [Effective Pricing] software. Note this client is a small shop, no payroll required, and they have only just registered for VAT.

My business is now VAT registered and I am building a business as opposed to a self-employed job. I am looking forward to the future, listening to Mark’s teachings, re-listening, then implementing it and seeing the magic happen. Thanks to Mark, his team and the guest appearances for their input.

Pam Stocks

On the Books Consulting

Menu pricing works. I recently had 2 pricing meetings where both clients chose the middle option. Since, that meeting, one of the clients has upgraded to my Premium package (in the first month!) The other plans to re-evaluate their need for the Premium option if their business grows as expected.

I've also been asking for recurring payments so I don't have to send invoices and do collections every month. I couldn't do that before value pricing, because the price was so unpredictable. Now I can set a recurring sales receipt in QBO and not have to worry about when I will get paid.

I also shared one of the price psychology ideas Mark taught me with a new client (the power of anchoring) to help him get higher prices for his installation work. It was a pleasant surprise to find he'd done a posting on Facebook saying, 'Pam is my new hero!!! As a small business owner, I am so happy I have someone like her to rely on for my company's accounting needs.' So not only do Mark's systems help me price better, I can also help my clients with pricing. All in all I am very happy with what I'm learning from Mark!