ChatGPT’s AI Image Generator: What Accountants Need to Know

AI image generation has just levelled up, and it’s now right inside ChatGPT.

If you’re an accountant or bookkeeper already using ChatGPT to speed up tasks, you’ll love what the new image generation model can do. OpenAI launched it on 25th March 2025, and it’s a huge upgrade from what we had before.

Let me explain...

Check out the full video on this topic here.

A New Tool Inside ChatGPT

The previous version, DALL·E 3, was decent but limited. It often ranked at the bottom of the list when compared with other AI image generation tools such as Midjourney. The only reason many people used it? Convenience. It was built right into ChatGPT.

Now, that convenience is still here, but with a much more powerful model. Here’s how to access it:

• Use GPT-4o inside ChatGPT
• Type a prompt, or
• Hit the forward slash ( / ) and choose create image

That’s it. No need to jump into external tools. You can now create detailed, accurate images in your existing workflows.

Why This New Model Is a Big Deal

Unlike most image tools that use diffusion models, this new one is autoregressive.

Why does that matter? Because it makes your images:

• More accurate
• Better with text
• Capable of referencing your entire conversation

This means you can now ask ChatGPT for website design tips, and at the end of the chat, ask it to create a mock-up. It remembers everything you’ve discussed and builds the image accordingly.

That’s incredibly useful when you’re designing content or visuals as part of a broader strategy.

Powerful Features for Accounting Professionals

Here are just a few things that stand out for firm owners:

• Conversational refinement: Use your chat history to build context into the image
• Accurate, spell-checked text: Perfect for social posts, banners and eBook covers
• Logo support: Upload your logo and it places it naturally in images
• Reference images: Use a sample image and the AI will match the style
• Transparent backgrounds: Ideal for slides and overlays

This isn't just about pretty pictures, it’s a productivity tool you can actually use in your firm.

Use Case: Creating a Branded Image

Let’s say you want a banner image for a presentation called “Get More Out of AI and Save Time.”

Here’s what I told ChatGPT:

"Create a widescreen image with a confident accountant in a modern office. Use a maroon, white and gold colour scheme. Include a checklist titled ‘5 Essential Use Cases’ on the left. On the right, include icons. Add headline text and a subhead about use cases for accounting firms.”

Within a minute, it delivered a professional-grade image with:

• No spelling errors
• Clean layout
• Accurate colours
• And a design I could use straight away

This kind of prompt engineering is how we turn a basic tool into a strategic asset.

Editing Images with Precision

Made a mistake? Want to tweak a section? No problem.

Click the image and you’ll see:

• A text box to describe what you want to change
• A select tool to highlight the area you want to edit

This lets you do things like:

• Add sunglasses to a person
• Change colours
• Edit just the text
• Other minor tweaks and changes without having to redo the entire image

And best of all, it leaves everything else untouched. It’s like working with a designer, only faster.

Practical Use Cases for Accounting Firms

This tool has dozens of applications. Here are a few that make the biggest impact:

• Website graphics: Custom hero images that match your brand
• YouTube thumbnails: AI-generated with accurate text and design
• eBook covers: Turn your lead magnets into 3D products
• Slides and presentations: Branded images with transparent backgrounds
• Social media content: Fast creation of scroll-stopping posts

If you’ve got visual marketing to do, this tool can help you do it faster, better, and cheaper.

Pro Tip

Start building prompt templates - Once you have a layout, colour scheme, and tone that works, reuse it. This creates consistency across your website, emails, and social media.

FAQ

Do I need design experience to use this tool?

No, you just describe what you want in plain English.

How do I ensure my firm’s branding stays consistent?

Use prompt templates that include colour schemes, logo placements, and layout preferences. Upload your logo and reference images when needed.

What if the image isn’t quite right?

Use the edit tools, type changes or select specific areas to adjust.

Want to Learn More?

If you want to stay ahead of AI and learn how to use it in your firm…

👉 Join my free community: ChatGPT for Accountants & Bookkeepers

You’ll get:

• News and Updates in the world of AI
• Free Video Training Courses
• Reminders and Recordings of Live Training Events
• A growing Community of forward-thinking professionals

Final Thoughts

AI image generation has come a long way and now it’s finally practical for everyday business use.

For accountants and bookkeepers, this means professional-quality visuals are no longer out of reach or tied up with long turnaround times from a designer. You can now create, edit, and refine images directly within ChatGPT, and do it in minutes, not days.

Whether you’re building a landing page, designing an eBook cover, or creating social media posts, this new tool gives you speed, precision, and control.

The only thing you need to bring to the table? A well-crafted prompt.

Don’t forget to check out the full video on this topic to see the prompts I used and their results!

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Wishing you every success on your pricing journey

The Value Pricing Academy Team