Unlocking ChatGPT's True Potential in Your Accounting Firm

For many accountants, ChatGPT feels like a fun distraction. A quick fix for a bit of marketing copy.

But there's a twist…When used properly, ChatGPT becomes one of the most valuable tools in your firm.

And no, this isn’t about asking it random questions and hoping for magic. It’s about creating systems.

Why Most Firms Are Missing the Point

Let me explain…

Most accounting firms have experimented with ChatGPT. But very few have built a strategy around it. They treat it like a toy, not a tool.

The firms that win? They build a system. One that’s structured, repeatable, and constantly improving.

They use ChatGPT for much more than social media posts.

It All Starts With the Prompt

Here’s the key part… ChatGPT is only as good as the prompt you give it.

A weak prompt produces vague, generic rubbish. A good one? It gives you high-quality, usable content in seconds.

But good prompts don’t write themselves. You need to spend time crafting them. Testing them. Improving them. That might take 30–60 minutes for just one prompt.

But that’s a smart investment. Because once it’s done, you can use it again and again.

The Power of a Prompt Library

Now, imagine you’ve created 10 great prompts. Where do you store them? If your answer is “in a Word doc somewhere” — we need to talk.

You need a Prompt Library.

A simple, organised system where your best prompts live. Use tools like Trello or Notion. Label them. Tag them. Categorise them.

So when you need a prompt to write a client email, it’s right there — ready to go.

This alone could save you hours every single week.

Think Beyond Marketing

Most accountants only think about ChatGPT for marketing content. That’s just the tip of the iceberg.

You can use ChatGPT for:

• Client emails and scripts
• Financial analysis
• Pricing strategies
• Business advisory reports
• Improving your internal systems

The possibilities are vast. But only if you see ChatGPT as a firm-wide productivity tool.

Better Formatting = Better Results

Here’s a simple tip with big impact… Use markdown when writing prompts.

Why? Because it helps ChatGPT understand what you want.

You can structure your prompt using:

• # for headings
• **bold** for emphasis
• Lists and bullet points

This makes your prompts easier to follow, and the output much more accurate.

Small tweak. Big improvement.

Share to Learn Faster

You don’t need to do this alone. In fact, you’ll get better results if you share your prompts. Within your team. With your peers. Inside a community like the Value Pricing Academy.

The more we share, the faster we learn.

A prompt that doesn’t work for you might just need a small tweak — and suddenly, it’s brilliant.

ChatGPT is Evolving – Stay Ahead

One more thing… ChatGPT changes.

What works today might drift tomorrow — that’s called prompt creep. That’s why your prompt library matters so much.

You can update prompts quickly, test changes, and stay one step ahead.

The firms that build systems like this won’t just save time. They’ll deliver a better client experience without working harder.

Conclusion

Using ChatGPT well isn’t optional anymore.

If you want to be more efficient…

If you want to deliver more value…

If you want to compete with forward-thinking firms…

You need to treat ChatGPT as a strategic tool. That starts with your prompts. And your system for managing them.

Pro Tip

Don’t aim for perfection—aim for repeatability.
A reliable prompt that works 80% of the time is far more valuable than one you never use.

FAQ

What’s the best tool to store prompts?

Trello or Notion work brilliantly. They’re simple, visual, and easy to organise.

How long should I spend writing a prompt?

A strong prompt may take 30–60 minutes to create and test. That’s time well spent.

Can ChatGPT help with pricing strategies?

Yes. It can create proposals, scripts, and even support value conversations — when prompted correctly.

If you found this valuable and would like to learn more about value pricing, we offer a free live online training session on a topic you choose every month. You can attend live and ask any questions you have. Click here to register, and we will send you an invitation to the next session.

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Wishing you every success on your pricing journey

The Value Pricing Academy Team