Book Your 1-to-1
Coaching Calls

Choose your preferred coach based on what area you intend to focus on in the upcoming quarter. Please note the different time zones may affect who you choose.

All of our coaches are star members of the Value Pricing Academy. They have taken the concepts of value pricing and used them to transform their businesses and profits with huge success. They will work with you to implement value pricing to your business, and help you to achieve your business goals.

These sessions are intended to be 1 on 1. If you wish to invite your team to listen in on your meeting, you must inform your coach beforehand and confirm they are happy to have extra people involved.

Teresa Slack

Teresa is an outstanding bookkeeper based in Canada. She runs a hugely successful virtual bookkeeping business specialising in e-commerce. In early 2020, Teresa became a regular trainer in the Value Pricing Academy teaching our members how to run more efficient businesses and manage their teams and clients.

Teresa can help you with:

- Re-pricing your existing clients
- Pricing bookkeeping services
- Starting a bookkeeping firm
- Recruiting and managing a team
- Setting up Effective Pricing
- Implementing a marketing plan

Click here to book with Teresa.

Neil Criddle

Neil is a top accountant based in the UK. He started his own business at the beginning of 2020 when the world was going through some of the most challenging times we have seen in a while, and despite that his business has gone from strength to strength.

Neil can help you with:

- Business Advisory
- People management
- Repricing existing clients
- Starting an accounting firm
- Overall marketing

Click here to book with Neil.

Jessica Fox

Jessica is an award-winning bookkeeper running a very successful virtual boutique bookkeeping firm in the United States. She is committed to helping small, service-based businesses succeed and is passionate about systems, workflow, and efficiency.

Jessica can help you with:

Re-pricing existing clients
Pricing bookkeeping services
Starting an accounting firm
Setting up Effective Pricing
Implementing systems and workflows
Time blocking
Transitioning to a fully virtual and paperless practice

Click here to book with Jessica.

Jhonatan Aldama

Jhonatan is a CPA with an entrepreneurial and consulting background. This unique perspective and skill set has helped him grow multiple businesses and assist other entrepreneurs in growing their businesses.

Jhonatan can help you with:

- Delivering an advisory service
- Setting up Effective Pricing
- Re-pricing existing clients
- Pricing bookkeeping services
- Starting an accounting firm
- Recruiting and managing a team of people
- Selecting and implementing your technology stack for your firm
- Setting up workflow for job types

Click here to book with Jhonatan.

Rennie Evans

Rennie formed Prospero Accounting in January 2010 to provide a wide range of high quality compliance and business advisory and consulting services to the SME sector. Rennie sold Prospero Accounting in October 2023. He is now focused on business and accounting practice consulting through Prospero Consultancy Ltd.

After working for 3 of the top 10 international accounting practices to Senior Manager level in the UK and Kenya, Rennie started his first accounting practice in December 1988. From a new start, he grew the practice to £1 million sales in 10 years. Having grown that practice further to 3 offices and 6 partners, including the acquisition of another small firm, he sold the business to a top 15 UK based accounting practice in October 2006. He became a director in their Manchester office until December 2009, when they themselves were acquired and Rennie left to start Prospero Accounting Ltd.

He has many years consulting and accounting experience.

Rennie can help you with:

Delivering a business advisory service
Implementing a marketing plan
Setting up Effective Pricing
Re-pricing existing clients
Pricing bookkeeping, accounting, tax and business advisory services
Starting an accounting firm
Managing a multi-partner firm
Recruiting and managing a team of people
Price consulting
Selling / acquiring an accountancy firm

Click here to book with Rennie.

Elnize Goosen

Elnize is a Chartered Accountant and Auditor based in Centurion, South Africa, co-running their successful virtual accounting & advisory firm with her husband.

She believes the VPA proves you don’t have to choose between more time or more money—you can have both. Since joining the Value Pricing Academy, she has implemented the basic principles in her own practice, deliberately reducing her client base by 65% while growing her revenue 4.5 times.

Elnize loves teaching accountants and bookkeepers how to master pricing strategies and communicate their value effectively, particularly through price psychology.

Elnize can help you with:

Getting your pricing strategy right
Communicating your value effectively
Creating stunning brochures
How to use price psychology to get higher prices
Reducing your clients without fear
Pricing any type of service (e.g., bookkeeping, annual financial statements, tax returns, clean-up projects, and more)
Pricing a new prospect or re-pricing your existing clients
Capturing your value through Effective Pricing

Click here to book a coaching call with Elnize.

Emily Cross

Emily is a lead trainer at Value Pricing Academy, teaching accounting firms how to grow through effective marketing and AI technology. She specializes in showing firms how to use ChatGPT and other AI tools to transform their practices, sharing her expertise through regular livestream sessions and hands-on training.

As VPA's marketing specialist, she helps accounting and bookkeeping firms develop strong online communication strategies that drive growth. Her practical teaching approach makes complex marketing concepts clear and actionable, enabling firms to implement changes that get real results.

Please note: Emily is not a qualified bookkeeper or accountant so will not be able to assist with anything outside the scope of AI, marketing and design.

Emily can help you with:

- Implementing a marketing plan
- Copywriting (emails, social media, landing pages)
- Lead Generation System
- Appointment Generation System
- Imagery and Document Design
- Online Communication Guidance
- ChatGPT Assistance

Email [email protected] to book with Emily

Book Your 1-to-1 Coaching Calls