This is what you will learn in this video training programme:

- The 2 things every client wants,

- Why a single fixed price is always wrong,

- The 2 big mistakes many accounting professionals make,

- The reason why menu pricing works,

- The 5-steps to building up your value proposition,

- The 3 reasons why you must involve your client in the pricing process, and

- How to express your price using the power of price psychology