How to Value Price Setting Your Clients Up With a Cloud Accounting Package
In this fast-paced session, Mark Wickersham FCA, Amazon #1 best-selling author of "Effective Pricing for Accountants" will share with you a proven system for value pricing setting your clients up with a cloud accounting package.
In this session, you will discover:
-
The BIG pricing myth that is holding accounting professionals back
-
Why quoting a single fixed price is crazy… and why most “so-called pricing experts” are getting it WRONG
-
The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren’t)
-
How Apple price their products… and how you can copy the strategy,
-
A step-by-step process for presenting your prices (a framework enabling many firms to DOUBLE their prices and more)
-
How to get clients to see the value so they willingly pay you a higher price…
-
… and more people buy from you
-
The power of price psychology and how to make your price appear smaller than it really is.
-
Why putting your prices on a website will LOSE you business
-
What you should never do with written proposals… this is the biggest mistake I used to make and it lost me crazy amounts of business
-
What to do about cheap competition who keep ‘low-balling’ with price
-
How to start charging for all those small tasks you used to do for free
-
How to earn over $1,250 (£1,000) every time you move a client onto a cloud accounting system
-
Learn the 7-step formula guaranteed to get you a better price every single time
The first time I taught this a UK sole practitioner wrote to me and said…
“In the past 2 months, we have had a 100% success rate of all business owners we have approached about moving to the cloud and installing a cloud accounting system. The total additional revenue has been over £7,000 which would otherwise have been lost when we used to do this for free.”
Her name is Sophia Botchway and on the online session I’ll show you exactly what she did to get that result.
