How To Master Value Pricing

Without having to re-invent the wheel

Get your FREE help and support from Mark Wickersham FCA - the World's leading thinker on implementing value pricing within the global accounting and bookkeeping profession

Enter your details here to get your personal invitation to each monthly training session:

What you can expect each month

Each month I'll run a session which will help you on your journey to mastering Value Pricing. These will be interactive, so I'll answer any questions you have along the way.

Here's what you can expect from the February session:

Session 1: How to Increase Prices Without Losing Clients

One of the most common questions I get is “How do I transition my existing clients to value pricing?”

In the first of your FREE monthly sessions, you'll get the answer to this question and many others. I am running the session at 4pm GMT on Tuesday, 20th February (if you are in the US or Canada this is 11am EST). You'll get an email a week before to remind you, along with a link to the webinar.

Here are just some of the powerful subjects we will cover:

How to increase your prices without losing any clients
How to get your existing clients to buy more from you
How to get paid BEFORE you start the work

The online meeting will be interactive. That means I’ll also answer any of your pricing questions too.

All you need to do to access this powerful, free training is enter your details on this page. You'll then receive your VIP invitation to this webinar on February 13th, a week ahead of the online session.

Places are limited, so make sure you write the date in your diary and save the email as you'll need the link in it.

I can't wait to teach you more about this exciting topic, and to help you begin your journey to mastering Value Pricing.

What you'll get from Free Mentoring

Every month you get a VIP invitation to a 60-minute online mentoring session with me. During each monthly session I will share pricing strategies. I'll also answer your questions and other peoples' questions in each session. And if you can't make a session it's not a problem because you'll get a recording sent to you, which means you can listen to it at a time that suits you.

Why is it free?

I’m sure you’re asking, “Why is this monthly support for free?”

It’s very simple.

I’m a Chartered Accountant. I have been since 1991. I love the accounting profession and I’m saddened that most accountants and bookkeepers work way too hard for too little reward. I want to help transform this noble profession and make it great. I want to help as many accountants and bookkeepers around the world as possible. I want to make a difference.

And of course, one day, I hope you might decide to become a part of my ELITE group of firms I mentor. But I don’t expect you to start paying me any money until first I have added value and made a real measurable difference to your results.

That’s why I’m giving you the opportunity to be coached by me for free.

Here are some of the topics we will cover:

How to put your prices up by 15% on average, without losing a SINGLE client
The truth about fixed pricing… and why most “so-called pricing experts” are getting it WRONG
Discover the 12 fundamentals of value pricing
How to spot scope creep before it becomes a problem
The secrets to avoiding scope creep – how to charge for scope creep without upsetting the client
How to transition your existing clients to value pricing
The BIG pricing myth that is holding accounting firms back
Learn the 7-step formula for implementing value pricing
The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren’t)
A structured system for every pricing meeting you have so you can price with confidence
A step-by-step process for presenting your prices (a framework enabling many firms to DOUBLE their prices and more)
How to get clients to see the value so they willingly pay you a higher price
The power of price psychology and how to make your price appear smaller than it really is
Why putting your prices on a website will LOSE you business
Why getting paid right up-front works
How to eliminate slow payers
What you should never do with written proposals… this is the biggest mistake I used to make and it lost me crazy amounts of business
Say goodbye to feeling undervalued and working too hard
What to do if a client says, “That’s too expensive!”
How to up-sell additional services so that clients buy more from you
What to do about cheap competition who keep ‘low-balling’ with price
How to start charging for all those small tasks you used to do for free
Should you really niche and become a specialist?

About Mark Wickersham

Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.

Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed.

In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.