"We found Cloud Pricing 2.0 to be the best thing ever. Our clients take it on very positively. All new clients are quoted using Cloud Pricing, all current clients we test the prices with Cloud Pricing and if we see opportunity to negotiate a higher price, we test these clients in a cloud pricing consultation. Mostly we manage to negotiate a better price."
Cobus Goosen - Director at Grant Thornton, South Africa - 28 June 2017
Cloud Pricing 2.0
Cloud software making it easy for you to sell more accounting, bookkeeping and tax services to more clients at better prices
Brought to you by Mark Wickersham, Amazon #1 bestselling author of "Effective Pricing for Accountants.
Simple and easy to use
With Cloud Pricing 2.0 you’ll be up and running in just a few minutes with videos to guide you through each step of the process. Save countless hours producing bespoke quotes for your clients; quotes that will get more people buying your services at better prices.
Works on any device
Cloud Pricing 2.0 is mobile responsive, which means you can use it in front of a client on your laptop, desktop, PC or Mac, your iPad or Android tablet. All you need is an Internet connection.
Bespoke to you
Everything is fully customisable to reflect your branding and your preferred choice of words.
Use in front of clients
Involving the client in the pricing process means they will see the value and buy more and at higher prices.
Customisable prices
You can easily change the prices, the services you want to offer and the way price is expressed.
Save all data in the cloud
All your data is securely saved which means you can access any previous quotes in seconds and make changes.
Your Pricing Options
A small monthly payment to get started. If you are in the UK you pay in ÂŁ sterling plus VAT. If you are outside the UK you pay in US $. On the registration page you select whether you are from the UK or outside the UK.
ENTRY
$29
(ÂŁ22 + vat in the UK) PER MONTH
Up to 10 clients
Produce unlimited quotes, FPAs and proposals for those clients
This is a great place to get started - you can upgrade at any time from within Cloud Pricing 2.0
FULL
$39
(ÂŁ29 + vat in the UK) PER MONTH
Unlimited clients
Produce unlimited quotes, FPAs and proposals
Customise and white label with your branding and colours
Behaviour rewards: Offer your clients a discount if the price is too high
Up-selling: Systematically offer your clients upgrades when they buy
Advanced template management with exporting and cloning enabled
Manage price endings to utilise powerful price psychology
More control over how you price your Lite, Full and Premium packages
Payment profiles enabling you to set up front and back end payments
Formula Builder for creating custom formulae
Earn money by setting up pricing models for your clients
Earn money by becoming an affiliate
PROPOSAL BUILDER
Free trial
PER MONTH
This is an optional add on. It enables you to turn your quotes into stunning proposals, send them to your clients for digital signature, track progress of your proposals and much more.
The price of the Proposal Builder add on depends on how many clients you want to put on the system. The first 10 are FREE.
You unlock the free trial from within Cloud Pricing 2.0.
Are there any hidden costs?
No. Your investment in the Full version gives you access to every feature of the software.
You can add pricing modules and users for a small additional subscription at any time within the software. And any time you like you can add on the free trial of Proposal Builder for up to 10 clients.
Range of Great Features
These are just some of the many features you get access to:
Unlimited flexibility – the software comes with one pricing model you can build to price anything. For a tiny monthly payment you can purchase as many further pricing models you like enablinge you to value price every service you offer.
Value-based pricing – create a value-based fixed price quote based on the clients exact circumstances, needs and wants. This process will identify the maximum the client is willing to pay and therefore maximise your profit.
Full support – as well as being able to email customer support you get access to a full video training library walking you step-by-step through the software and a written User Guide (if you prefer to read)
Universal question builder – creating a pricing model is really easy with the universal question builder. You decide what questions help determine the price and you can choose the order they appear.
Behaviour rewards – a powerful process for dealing with those situations where the client can’t afford your price; by offering behaviour rewards the client can get the price they want.
Price psychology – Cloud Pricing makes extensive use of price psychology so your clients see the value of what you do and your price seems smaller than it really is.
Payment plan – a powerful new feature where you can separately specify your payment terms so the client has complete clarity over when they pay you.
Client version – This brand new feature allows you to create pricing models for your clients as part of a high value business consulting service.
Optional extras – a systematic way of up-selling and cross-selling will increase the amount of money your clients spend with you.
Affiliate – Love the software? You can now make money from the software by applying to join the affiliate programme.
Menu pricing – Cloud Pricing presents your client with three options so you can tap into the ‘Magic of Three’.
Full customisation – every element of the software can be fully customised to your firm.
Formula builder – you have total flexibility on how your price is built up.
Report manager – print out fully customisable fixed price agreements.
Quote management – manage all your client quotes in one place.
Cancel at any time – no minimum contract.
Amazing Compatability
All you need to use Cloud Pricing 2.0 is an internet connection, meaning you can access the software on any device - desktop-based or mobile.
FAQ
Does it work in my country?
- Yes. Although you buy the software in US$ you can set your country and the currency you want to display your prices in. Every aspect of the software can be fully customised to suit your country, for example, if you are from the US the proposal date for your fixed price agreements will be in the US date format
What if I am from a non-English speaking country?
- Again, the software is fully customisable which means you can change the language throughout.
How much does it cost to get additional pricing modules?
- From within the software in a couple of clicks you can add new modules for pricing other services. Each module is only £3.99 + vat per month (or $4.99 per month if you are outside the UK).
How much does it cost to add additional users?
- From within the software in a couple of clicks you can add additional users. For each user you add it is only £1.99 + vat per month (or $1.99 per month if you are outside the UK).
Testimonials
"We found Cloud Pricing 2.0 to be the best thing ever. Our clients take it on very positively. All new clients are quoted using Cloud Pricing, all current clients we test the prices with Cloud Pricing and if we see opportunity to negotiate a higher price, we test these clients in a cloud pricing consultation. Mostly we manage to negotiate a better price."
Cobus Goosen
Director at Grant Thornton, South Africa - 28 June 2017
"Bookkeepers, by their very nature, are analytical and can sometimes suffer from detaillitis (me included). So to cobble together a brochure and do my first Cloud Pricing practically on the hoof was always going to be a strange experience. So what did I learn? Just get out there and do it! Don't wait for things to be perfect. Outcome? A new client at 7 times (yes 7 times!) my normal rate. Granted probably won't happen all the time but Cloud Pricing certainly takes the stress out of promoting my service at a decent rate. Thanks Mark, Sarah and Jane. I think this is going to be a rather interesting journey."
Andy Housley
Square 1 Accounting - 20 May 2016
"I set up Cloud Pricing and got a new client who chose the mid-level pricing at the first meeting! I’ve also been able to give a potential client a quote on the spot and set a follow up with their partner. Cloud Pricing allows me to price with confidence and provides a system to give an instant price. My clients know exactly what they are getting with each package as well as the value I bring to the table."
Galit Tsadik
Count On TGM - 22 June 2017
"Cloud Pricing has become an integral part of our pricing process - we wouldn't be without it. Using Cloud Pricing, I experienced what I like to call, 'My week of WOW!' In one week, in four meetings with four existing clients, I added just over 12% to my turnover. There is no way I could have achieved such a fantastic result without the systematic and totally transparent approach to the pricing conversation that the software and brochures help to achieve."
Jane Aylwin
APB Associates Ltd - 12 April 2016
"Yay! I've managed to get the software to provide a price I am happy with for this client, and I managed to get my packages all sorted out. Have been fretting all morning about speaking to this client but I went through the quote with them via join.me and he's taken the package I wanted him to take! It's a lot less than some would expect, but it's a price I am happy with and I can build on that. Woohoo!!!"
Arianna Helm
iHelm Enterprises Ltd - 1 July 2016
"I have just renewed annual work for a client this time using Cloud Pricing 2.0 and value pricing principles. Unsurprisingly the client negotiated the price downwards, but following the process I still ended up with fees 33% higher than the previous cost-plus pricing method. There's now no going back to the old pricing method."
Michael Young
Young Associates - 22 June 2017
"Closed my first client for accounting services on a monthly retainer using the software!! Granted, the client selected the lower package, but said he would upgrade to the more expensive package once I prove my value to him and his secretary/bookkeeper. Loving the new software!"
Joel Sandoval
CPA & Owner at Sandoval Tax - 6 August 2016
"I’m walking on cloud 9 after the successes I have had recently using Mark Wickersham’s Cloud Pricing software – it has resulted in over £8000 of fees I would have charged NOTHING for previously! As a result of the pricing software I now have a consistent and professional way of pricing which has given me enormous confidence. In the past, I would have looked at what other accountants were charging in the industry, now I use the software with confidence and just talk to prospects about the packages and the prices. If they have any objections I now have the confidence through the software to adjust the package content not the prices! I no longer do work for nothing!"
Kimberley Marlor MD
KMA Accountancy - 20 April 2016
"I have been using Cloud Pricing v1 and my colleagues love it. I have had to tweak the calculations a little but it works really well. My pricing brochure is currently being printed. And whilst I have lost one prospective new client who got confused, the others have welcomed and understood the value of what I offer and how I price. The best result is one opted for the Premium Service at a 40% higher fee!"
Katie Parsons
Always Accounting - 21 June 2017
"I have been using Cloud Pricing in my practice for a long time. Clients like to see a price in front of them when you are meeting, and this makes the whole process a lot smoother. It is also true to say that with this transparent process, clients appreciate the value of what is on offer. By presenting a clear option, often by explaining three different packages and price points, this has helped me increase fees by on average 20% over the last two years. In one case over 50%"
Lance Thomas
Cirrus Online Mentoring - 20 April 2016
"I have been using Cloud Pricing in my practice for a long time. Clients like to see a price in front of them when you are meeting, and this makes the whole process a lot smoother. Using the concepts of value pricing and the Cloud Pricing software, I have successfully signed a client at what would have previously been a one-and-done type QuickBooks set up for approximately $3,000. Using the Cloud Pricing brochures (still in a word document), value pricing concepts, and the Cloud Pricing software I have a new, long-term client with monthly income (auto pay on the first of every month) for a total engagement of $14,000. Aside from the obvious financial upside, utilising the brochures and software helped the client better understand what it takes to set up, implement and customise QuickBooks for their environment. It has also strengthened my position with a new client for becoming their long-term advisor and business partner on an on-going basis. When concepts (value pricing) meet the right tool (Cloud Pricing Software) the possibilities are endless."
Michele Riffe
Sherwood Financial Inc. - 23 March 2016
"I am really enjoying Cloud Pricing 2.0 and got my first sale using it immediately after I set things up. This was an existing payroll client looking for accounting services to be added on. I know her to be nit-picky and a bargainer. Having her log into my screen as I presented the options really made it easier for me to show her what she was getting and for me to be firm in my negotiations. Keep up the good work. This application is a God-send. I'll be setting up additional modules soon."
Angeline Smith
Angeline & Associates - 29 March 2017
"I recently signed up a new client. It was a small limited company. In the past I would have happily charged £60 per month. I followed the Cloud Pricing process. My brochure really impressed the client. The software then revealed a price which was £347 per month. That was too high for the client. So, we worked together to change the package and when the price showed £257 the client said “Yes”. Not only that, the up-sell process added another £29 per month. I can’t believe the client agreed to pay me £286 per month by the end of the meeting – that’s 304.6% more than I would have normally quoted."
Patrick Cracroft-Brennan
Bambury & Co - 11 March 2016
"I used the Cloud Pricing software with a client for the first time and think I have my first success! This was the second meeting with a prospective new client. Originally, they only wanted once a year accounts and used excel/paper for record keeping. I sold the idea of the cloud in the first meeting and suggested bookkeeping too. Today I gave her a quote for both bookkeeping and annual accounts. She has picked the Bookkeeping full option at £237 per month and wants to use Receipt Bank. There was no query at all over the prices, the focus was on the differences between the options. I had to give her the quote for both bookkeeping and accounts to take away because her husband didn’t come and it is his business. Ideally, I would have liked to agree it there and then, but I am fairly certain they will go with the bookkeeping because she has been doing all the paperwork and no longer has time. I noticed they were previously paying 2K for annual accounts and tax return only. I think I will get Self-Assessment returns too. From this first experience, I think clients see the price as “the going rate” rather than something you just estimated. I will be ordering some printed brochures this weekend!”"
Judith Fletcher
9 July 2016
"Oh no! not another piece of software, something else to set up…… That’s what I thought! BUT even if you don’t initially go through the set up, just by spending some time looking at the theory you’ll understand how to be bolder in your pricing and achieve what you deserve. Recently we engaged with a new business set up, where in the past we would have offered a monthly fixed fee of say £195 plus VAT. By reviewing the cloud pricing process, it became obvious that the package should be charged at considerably more because of the value we were giving. We agreed a monthly fee of £375 plus VAT. Not only are we pleased but the client is delighted as we spelt out in detail what we were providing. Our competitors offered lower fees but didn’t explain what they were giving and our client was left feeling that we were providing much more value."
Philip Caplan
Caplan Associates - 18 April 2016
"Now anyone in the office can quickly and easily quote fees for prospects. By asking the potential client (or upgrading existing clients) a few simple basic questions we can provide a quote in minutes, over the phone or preferably by screen sharing online. It used to take us days to calculate and overthink and respond to the prospect. By having the pricing theory “behind the scenes” and the nice presentation in front of the client, there is less back and forth about the price. It makes us look more confident and professional and saves time. Thank you!!"
Shelley R Johnson
Allman Johnson CPAs - 22 March 2016
30 Day Free Trial
Sign up for a 30 day free trial using 'VIPTrial30' to see how Cloud Pricing can help you value price your services
Cloud Pricing 2.0 - the original value pricing tool for bookkeepers and accountants
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